App stores are the most dynamic and important point of control for the industry, all roads in the app economy, currently lead to the app store. This is in terms of economic outcomes, revenue generation, and governance.
Machine Learning and Online Travel Marketplaces
The graphs and dashboards below are a representation of data scraped from Booking.com a well-known online travel marketplace. This data-set contains 515,378 customer reviews and the scoring of 1,492 luxury hotels across Europe. Located in Spain, the United Kingdom, France, Italy, Austria, and the Netherlands.
Closing the Gap Between Perception and Reality
To close the gap between perception and reality. Consumers across a plethora of industries are seeking peer to peer advice. And are leveraging online review websites to lower the level uncertainty and scepticism, that may occur when engaging with unfamiliar brands.
Online Travel Marketplaces
As, the mobile-only phenomenon begins to take hold in the travel sector. A significant percentage of smartphone owners across the globe are actively researching, booking and planning their entire trip using a mobile device.
Country Level App Growth
Advanced economies dominate the app market. The winner takes all phenomenon, ensures that 95% of value created by the app economy is captured by just 10 countries.
The Data Driven Economy
Over the last decade, data-driven organisations have become some of the most valuable companies in the world. To illustrate my point, in 2001, the top 5 most valuable companies by market capitalisation were drawn from; The retail sector, oil & Gas, banking and industry. Only one firm microsoft was from the technology sector.
A Smooth sea Never made a Skilful Sailor
The availability of wireless mobile devices and the migration from traditional product-based business models to service business models. Is the result of the on-going transformation of the global economy from an analogue to the digital economy.
The Rising Speed of Technology Adoption in the USA
There is minimal information on the adoption rates of new technologies around the globe. So this section is limited to the USA. The graph, below, illustrates the rate of adoption of new technologies in America.
Thus, for electricity, it took 46 years for this technology to reach 25% of the US population, from 1873, the date of the commercial release of the technology. In contrast, it only took 7 years to achieve the same feat with the internet.
Leapfrogging Technologies
In the 1970’s, 80's and 90's Asian countries laid the groundwork for strong economic growth. Thus, it was not surprising that Singapore, Japan, South Korea, and China were well positioned to deploy telecommunications technologies for leapfrogging purposes.
Mobile Technology the Innovation Outlier
Mobile technology is a game changer as it is the fastest, globally adopted new technology in history.
Thus, as a modern marketer, it is essential to incorporate mobile technologies into your marketing strategy.
Mobile Broadband Investment, Disincentivising KPI's
The attractiveness of densely populated urban cities and the guaranteed higher than average revenue per user (ARPU). Disincentives investment in less populated geographically impenetrable locations.
The Ascent of the Mobile Economy
The internet is a major catalyst for change across a broad array of industries. Mobility, Cloud Computing, Business Intelligence, and Social Media. Underpin, this shift taking place in both the developed and developing world.
The Pervasiveness of Software
Software applications played a critical role in growing the personal computer industry. The successful application of transaction processing software to accounting.
Speed, Scale and User Adoption
Sometimes, being first to market is critical to success. This is absolutely true regarding, the personal computing industry. The computer industry is nearly 40 years old.
The Innovation Engine
Expeditious communications are the lifeblood of economies. New information moves markets, installs new governments, drives movements on social media platforms and spreads valuable information.
