All tagged Platforms

Data Monetisation Frontiers the Retail Sector

Data Monetisation Frontiers the Retail Sector

Kofo Are
Data Monetisation

Data is being created and transferred at an unprecedented rate, fuelling the growth in business intelligence and analytics BI&A. Primarily for the discovery of opportunities to optimise supply chain collaboration, improve supplier and customer ecosystems and the development of new product and services.

Potential buyers of retailer's data include direct suppliers, data aggregators, analytics service providers, and even competitors. Three major trends are enhancing the potential for data monetisation in the retail space, Big Data, BI&A, and the cloud.

Data Monetisation Frontiers Valuing Data

Data Monetisation Frontiers Valuing Data

Kofo Are
Data Monetisation

The global market for data monetisation is forecasted to grow from US$1.26bn in 2017 to US$3.12bn by 2023. At a compound annual growth rate (CAGR) of 17.1% during the forecast period according to market and markets.

Data monetisation is a strategy adopted by organisations to create additional revenue streams from the discovery, capture, storage, analysis, dissemination and use of said data. Gartner research defines “Data Monetisation” as the process of using data for quantifiable commercial benefit. Data may be sourced internally or externally to create maximum value. Download our document titled “Are you exploiting the Data Dividend?”

Online Platforms the Data and Insight Engines of the Digital Economy

Online Platforms the Data and Insight Engines of the Digital Economy

Kofo Are
Mobile Economy

Companies with online platforms in social media, healthcare, finance, travel, hospitality, and education, have built business models, that enable the monetisation of data. Through the leveraging of proprietary technologies, network effects, and the exploitation of economies, of scale and scope. From the massive amounts of online users generating behavioural data.

The next stage in data monetisation will focus on leveraging devices as machines to harvest user data to create insights that can be deployed in -house or sold to third parties.

The App Economy Freemium and Premium Business Models

The App Economy Freemium and Premium Business Models

Kofo Are
Applications Economy

An app users’ intention to pay is determined by perceived value, a comparison of the benefits and sacrifices and the trust of the developer. Perceived value is influenced by perceived effort, and perceived usefulness.

Perceived value enhances the consumer switching intentions, by lowering sacrifices and increasing interest, and cognitive locking indirectly reducing the switching intentions, by influencing perceptual benefits positively and perceptual sacrifices negatively.

Fast Fashion and Supply Chain Management

Fast Fashion and Supply Chain Management

Kofo Are
Fast Fashion

Supply chains are another facet of competition, and the success or failure of supply chains is ultimately determined in the marketplace by the consumer. 

Getting the right product, to market, at the right price and the right time. To consumers across multiple time zones, and geographies is not only the lynch pin to competitive success, but is also the key to survival.