All in Applications Economy
An app users’ intention to pay is determined by perceived value, a comparison of the benefits and sacrifices and the trust of the developer. Perceived value is influenced by perceived effort, and perceived usefulness.
Perceived value enhances the consumer switching intentions, by lowering sacrifices and increasing interest, and cognitive locking indirectly reducing the switching intentions, by influencing perceptual benefits positively and perceptual sacrifices negatively.
The dashboard below represents 17,000 reviews of 277 apps, from a total of 40 countries across 43 categories. The data was scrapped off Google Play the app store. The digital distribution service operated and owned by Google Inc.
The global app economy is estimated to be worth US$1.6 trillion. Growth is based on the near universal use of handheld devices, increasing wireless bandwidth, and the maturation of cloud-based technologies, mobile platforms and their associated apps.
