All tagged Mobile Economy
An app users’ intention to pay is determined by perceived value, a comparison of the benefits and sacrifices and the trust of the developer. Perceived value is influenced by perceived effort, and perceived usefulness.
Perceived value enhances the consumer switching intentions, by lowering sacrifices and increasing interest, and cognitive locking indirectly reducing the switching intentions, by influencing perceptual benefits positively and perceptual sacrifices negatively.
The global app economy is estimated to be worth US$1.6 trillion. Growth is based on the near universal use of handheld devices, increasing wireless bandwidth, and the maturation of cloud-based technologies, mobile platforms and their associated apps.
App stores are the most dynamic and important point of control for the industry, all roads in the app economy, currently lead to the app store. This is in terms of economic outcomes, revenue generation, and governance.
Advanced economies dominate the app market. The winner takes all phenomenon, ensures that 95% of value created by the app economy is captured by just 10 countries.
Over the last decade, data-driven organisations have become some of the most valuable companies in the world. To illustrate my point, in 2001, the top 5 most valuable companies by market capitalisation were drawn from; The retail sector, oil & Gas, banking and industry. Only one firm microsoft was from the technology sector.
The availability of wireless mobile devices and the migration from traditional product-based business models to service business models. Is the result of the on-going transformation of the global economy from an analogue to the digital economy.
There is minimal information on the adoption rates of new technologies around the globe. So this section is limited to the USA. The graph, below, illustrates the rate of adoption of new technologies in America.
Thus, for electricity, it took 46 years for this technology to reach 25% of the US population, from 1873, the date of the commercial release of the technology. In contrast, it only took 7 years to achieve the same feat with the internet.
In the 1970’s, 80's and 90's Asian countries laid the groundwork for strong economic growth. Thus, it was not surprising that Singapore, Japan, South Korea, and China were well positioned to deploy telecommunications technologies for leapfrogging purposes.
Mobile technology is a game changer as it is the fastest, globally adopted new technology in history.
Thus, as a modern marketer, it is essential to incorporate mobile technologies into your marketing strategy.
The attractiveness of densely populated urban cities and the guaranteed higher than average revenue per user (ARPU). Disincentives investment in less populated geographically impenetrable locations.
The internet is a major catalyst for change across a broad array of industries. Mobility, Cloud Computing, Business Intelligence, and Social Media. Underpin, this shift taking place in both the developed and developing world.
