Combining, proprietary information with other publicly available data sources such as social media, news outlets, and weather providers. May be used to predict with greater accuracy the level of consumer demand. Across a plethora of industries.
Leveraging data to enhance customer personalisation and user experience is essential to developing competitive advantage. When aligned to what is unique about your business.
As companies migrate, to providers of real-time information to employees and customers.
Organisation’s that offer time limited intangible experiences, or products with very narrowly defined delivery windows. Are best positioned to exploit the data dividend currently locked within their disparate IT systems.
Brand loyalty, customer satisfaction and profitability are inextricably linked. Tracking consumer brand perception, and intent via social media, in-app behavioural data,
Combined with marketing, sales, operational information and the relevant statistical models.
May begin to reduce the level of uncertainty associated with predicting consumer behaviour.
New technologies like machine learning may be deployed to learn from previous consumer interactions.
To enhance the customer journey, deal with customer complaints more effectively, identify trends in sentiment and enable marketers to deliver the right content at the right time to the right person online.