Deploy real-time monitoring and forecasting of events that impact business performance or enhance operations. To improve decision quality and mitigate risk when engaging with unfamiliar events.
Gain timely insights from the vast amounts of data. Stored in company databases, provided by external 3rd parties, social media channels, the internet and remote sensors.
Customer experience will be a key differentiator in the short-term. However, to create a foundation for real time customer interactions. Requires equipping employees, with the right tools. To gain access to relevant data, leverage trusted algorithms, in anticipation of variable consumer demand.