The global market for data monetisation is forecasted to grow from US$1.26bn in 2017 to US$3.12bn by 2023. At a compound annual growth rate (CAGR) of 17.1% during the forecast period according to market and markets.

Data monetisation is a strategy adopted by organisations to create additional revenue streams from the discovery, capture, storage, analysis, dissemination and use of said data. Gartner research defines “Data Monetisation” as the process of using data for quantifiable commercial benefit. Data may be sourced internally or externally to create maximum value. Download our document titled “Are you exploiting the Data Dividend?”