To provide an insight into how technology impacts economies, facilitates, the emergence of new markets, business models, and new forms of competition.
Although this, maybe overwhelming, what we are really concerned about is providing some context to how we, arrived at this juncture.
An uneven data-driven global economy.
Companies, that excel at harnessing, data to transform it, into valuable, information. To create new platforms, ecosystems, products and services, are already shaping this century.
However, as new technologies such as big data, the blockchain, the Internet of Things (IOT), Artificial Intelligence (AI) and Robotic Process Automation (RPA) mature. What are the implications for marketing professionals?
The last decade was the era of mobile technologies and mobile applications. What technologies will shape this decade?
Our first blog post "The Innovation Engine" attempts to begin a conversation. You're welcome to join in.